Journal
Notes on living well.
Style guides, packing notes and stories from behind the brand.
Fit & Sizing
Size Guide: Finding Your Dame Allure Fit
How to measure yourself in two minutes, and which size to choose for our tailored dresses and sets.
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Work
How to Build a Corporate Wardrobe
You don't need forty pieces. You need the right eight, worn well.
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Friday
The Modern Friday Ankara
Ankara doesn't have to mean occasion wear. Here's how to wear it on a Tuesday.
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Vacation
What to Pack for Your Next Vacation
Packing well is really about packing less — and choosing better.
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Gifting
The Art of Thoughtful Gifting
The best gifts aren't the most expensive. They're the most specific.
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Travel
How to Build a Travel Curation
The best travel wardrobe is built around the trip, not around what's already in your closet.
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Exclusives
Behind the Design: Dame Allure × Odehei
A conversation about modern African fashion, and what it means to reinterpret tradition.
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Exclusives
Behind the Craft: Dame Allure × Renée Royale
Structured bags and easy slides: luxury on a budget.
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Work
The Three Accessories a Corporate Wardrobe Actually Needs
More jewellery isn't the answer. The right three pieces are.
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Occasions
What to Wear as a Wedding Guest, Without Overthinking It
The goal isn't to disappear. It's not to compete either.
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Travel
Building a Capsule Wardrobe for a Life Split Between Two Cities
Living between Accra and anywhere else needs a different kind of packing logic.
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