Fit & Sizing ·
Size Guide: Finding Your Dame Allure Fit
Our dresses and two-piece sets are tailored to sit close to the body, so the right size makes all the difference. The good news: you only need a tape measure and two minutes.
Measure your bust, waist and hips using the guide below, then find the row in the chart that matches you best. If your measurements fall across two sizes, choose by your largest measurement for fitted styles — or simply send us your numbers on WhatsApp and we'll recommend a size for the exact piece you love.
Size chart
Body measurements. Find the row that matches you best.
| Size | UK | Bust | Waist | Hips |
|---|---|---|---|---|
| S | 8–10 | 82–87 | 64–69 | 89–94 |
| M | 12–14 | 88–95 | 70–77 | 95–102 |
| L | 16 | 96–101 | 78–83 | 103–108 |
| XL | 18 | 102–107 | 84–89 | 109–114 |
| Size | UK | Bust | Waist | Hips |
|---|---|---|---|---|
| S | 8–10 | 32–34 | 25–27 | 35–37 |
| M | 12–14 | 35–37 | 28–30 | 37–40 |
| L | 16 | 38–40 | 31–33 | 41–43 |
| XL | 18 | 40–42 | 33–35 | 43–45 |
How to measure
- Bust
- Measure around the fullest part of your bust, keeping the tape level under your arms and across your back.
- Waist
- Measure around your natural waist — the narrowest part of your torso, usually just above the belly button.
- Hips
- Stand with your feet together and measure around the fullest part of your hips and bottom.
Fit tips
- Measure over light underwear, with the tape snug but not tight.
- Between two sizes? Choose by your largest measurement for fitted dresses, or message us and we'll advise for that piece.
- Our tailored dresses are cut close to the body through the waist and hips. If you prefer room to move, size up.
- Because all sales are final, we're always happy to check a size for you on WhatsApp before you order.